Est. NYC — Technology partner for early-stage founders

We build startups as partners, not vendors.

New York Startup Lab is a seasoned technology team focused on early-stage execution. We've conceived, built, and shipped over 100 products — turning founders' plans into working software, traction, and the leverage needed to raise.

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100+
Apps shipped
50M+
Users at scale
10M+
Lines of code
20yrs
Same core team
01
About

Operators who've actually shipped.

We're an agile, lean technology team focused purely on execution. We combine engineering depth with the business acumen you won't get from a traditional dev shop — because we've launched our own products too.

Our core team has worked together for two decades across merchant banking, gaming, fashion, manufacturing, marketing, publishing, and finance. That means we recognize patterns most agencies miss — and we'll tell you when a feature doesn't make sense, even if you're paying us to build it.

Recognized by Facebook, the fb fund, Founders Fund, and Accel Partners, we've helped partners go from concept to exit. We bring the same scrappiness to your venture that we brought to ours.

Services

Full-stack, framework-agnostic, traction-focused.

We work across web, mobile, and tablet. We pick the technology that gets you to market fastest — not the one that's trendiest.

01 / MVP development Working prototypes engineered to validate the concept and earn the next round.
02 / Web & mobile applications Production-grade builds across iOS, Android, and the web. Standardized architecture, no over-engineering.
03 / Technical strategy From architecture choices to vendor selection — the early decisions that compound.
04 / Product & UX design Interfaces designed around the user behavior you actually want to drive.
05 / Growth & digital marketing Acquisition, retention, and brand — engineered alongside the product, not bolted on.
06 / Fundraising support When the work warrants it, intros to an investor network we've spent two decades building.
Managing expectations

Let's get aligned on day one.

We work best when both sides know exactly what they're signing up for. Here it is.

What we are

Operators & builders.

  • Seasoned technology team
  • Agile, lean developers
  • Execution specialists
  • Strategists & engagement leads
  • Digital marketers & brand stewards
  • Efficient, scrappy, direct
What we're not

Capital & middlemen.

  • Venture capitalists
  • Angel investors
  • An incubator or accelerator
  • A coworking community
  • Pure-play consultants
  • An outsourcing outfit
  • Yes-men — we tell it like it is
What you should be

Founder, fully in.

  • Armed with a cogent plan
  • Committed and passionate
  • Realistic about the work ahead
  • Equipped with domain expertise
  • Able to execute, given the tools
  • Focused on the long term
  • Driven enough to lose sleep over it
Selected work

Partners we've helped get off the ground.

A sample of ventures we've built alongside — from concept through funding, and in many cases, exit.

Pooch Health
AlleyWatch
Fate Sense
The Social Fitness Network
Blaze the Stage
MetroHide
SocialBuy
Ten Haute
Contact

Got an idea?
Let's pressure-test it.

Tell us what you're building — or what you're thinking about building. We'll take a look, give you our honest read, and lay out a realistic path to a working product.

sales@nystartuplab.com